#JONY IVE DESIGNS SOFTWARE#

Ive still only came to the office a couple of days a week, with many meetings shifting to San Francisco, according the people familiar with the matter. About two years later, at the end of 2017, Apple said Ive had re-assumed some of the leadership responsibilities he had previously given up.

#JONY IVE DESIGNS SOFTWARE#

Laurene Powell Jobs, the widow of Steve Jobs and a friend of Ive’s, suggested to the New Yorker that there could be a “slightly different structure that’s a little more sustainable and sustaining', while keeping Ive at Apple.Ībout three months later, Ive was named Apple’s chief design officer, a role that shifted day-to-day responsibility of the hardware and software design teams to a pair of executives, Alan Dye and Richard Howarth.

He said the year leading up to the Watch debut was “the most difficult' since he joined Apple. They asked not to be identified discussing private details.Īround that time, Ive told the New Yorker he’d become “deeply, deeply tired'. Day-to-day oversight of Apple’s design team was reduced to coming to headquarters as little as twice a week, according to people familiar with the matter. Many of their spouses worked as designers, too.īut after the Watch launched in 2015, Ive began to shed responsibilities. He was in charge of a roughly two-dozen person design team that included artists whose passions extended to the development of surfboards, cars, and even DJing on weekends. When co-founder Steve Jobs died in 2011, Ive became the most important person at the company, ultimately decided what products Apple would launch, how they would function, and what they would look like.

Ive was the mastermind behind the designs of the iPhone, iPad, Apple Watch, Mac, and iPod that took Apple from the brink of bankruptcy in the late 1990’s to its status as a trillion-dollar company. “This news only adds to the current agita around the Apple story,’ Dan Ives, an analyst at Wedbush Securities, wrote in a note to investors on Thursday. But the stock has fallen more than 10% since early October on concern about waning iPhone demand and the US-China trade war.

One person close to Apple captured the anxiety of the moment: “People who have been there forever don’t want to keep doing incremental updates to current products.'Īpple shares slipped less than 1% in extended trading. Now, the company needs another hit, but this one will require fundamental technological innovation, not just the design genius of Ive and his team. More recently, the company has focused on iterations of its existing lineup.

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